Alpha Appliances — Cookie Policy

1. Introduction

Alpha Appliances Ltd ("we", "us", or "our") uses cookies on www.alphaappliances.co.uk (the "Website"). This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.

By using our Website, you consent to the use of cookies in accordance with this Policy. If you do not agree to our use of cookies, please disable them following the instructions in this Policy. Please note that some cookies are essential and the Website may not function correctly without them.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, to improve user experience, and to provide information to website owners.

Cookies may be "persistent" cookies or "session" cookies:

• Persistent cookies remain on your device after you close your browser until they expire or are deleted.
• Session cookies are deleted automatically when you close your browser.

3. How We Use Cookies

We use cookies for the following purposes:

3.1 Essential Cookies

These cookies are necessary for the Website to function properly and enable you to use our services. They include cookies that allow you to book appliance repair services, access secure areas, and use our online booking system.

Examples include:

• Session management cookies
• Security cookies
• Load balancing cookies

These cookies cannot be disabled via our systems as they are essential for the Website to operate.

3.2 Performance and Analytics Cookies

We use these cookies to understand how visitors interact with our Website, helping us improve user experience and service delivery. These cookies collect anonymous information such as pages visited, time spent on the site, and any error messages received.

Examples include:

• Google Analytics cookies
• Website performance monitoring cookies

3.3 Functionality Cookies

These cookies allow our Website to remember choices you make and provide enhanced features tailored to your needs.

Examples include:

• Language preference cookies
• Location preference cookies
• Form auto-fill cookies

3.4 Marketing and Advertising Cookies

These cookies track your browsing activity to deliver relevant advertisements about our appliance repair services. They may be set by us or our third-party advertising partners.

Examples include:

• Social media cookies (e.g., Facebook, Instagram)
• Retargeting cookies
• Ad performance cookies

4. Third-Party Cookies

Some cookies on our Website are placed by third-party services. These may include:

• Google Analytics: to analyse website traffic and user behaviour.
• Social media platforms: for social sharing functionality and embedded content.
• Advertising networks: to deliver targeted advertisements.

We do not control these third-party cookies. Please review the respective third-party privacy and cookie policies for information on how they use cookies and how you can manage them.

5. Managing Your Cookie Preferences

5.1 Browser Settings

Most web browsers allow you to manage cookie preferences through their settings. You can set your browser to refuse cookies or delete certain cookies. Please note that disabling essential cookies may affect Website functionality and prevent you from using our online booking system.

How to manage cookies in common browsers:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions

5.2 Opt-Out Tools

You can opt out of certain targeted advertising cookies through:

• Your Online Choices: www.youronlinechoices.com
• Network Advertising Initiative: www.networkadvertising.org/choices
• Digital Advertising Alliance: www.aboutads.info/choices

5.3 Google Analytics Opt-Out

To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on available at: tools.google.com/dlpage/gaoptout.

6. Impact of Disabling Cookies

If you choose to disable or refuse cookies, please be aware that:

• You may not be able to use our online booking system.
• Some Website features may not function properly.
• Your user experience may be less personalised.
• You may not receive relevant information about our appliance repair services.

7. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our business practices. Any updates will be posted on this page with a revised "Last Updated" date.

We encourage you to review this Policy regularly to stay informed about how we use cookies and similar technologies.

8. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

9. Related Policies

For detailed information about how we handle your personal data, please refer to our Privacy Policy.